Hyundai launches its NFT collection in partnership with MetaKongz

Many large auto manufacturers have long been researching the cryptocurrency industry’s prospects in an attempt to innovate their business procedures. Hyundai is no exception, as it has announced the creation of its NFT collection. According to developers, this initiative will facilitate entering the meta world for Hyundai automobiles. In this article, you will learn about how the South Korean company exploits the NFT market.

NFT train for Hyundai Motors

According to the company’s website, Hyundai Motor has announced a cooperation with the Meta Kongz project that aims to develop a limited collection of 30 NFTs. The NFT line will be included in the manufacturer’s “Metamobility World,” which was unveiled at the CES 2022 event. The release date for this collection, which is devoted to the company’s first Pony car, is scheduled for May of this year.

Furthermore, Hyundai Motors has set up a special Twitter account for NFT-related messaging, @Hyundai NFT. There, a video of an animated Meta Kong traveling in space in a 1975 Hyundai PONY was released. Hyundai Motor’s legendary heritage is the 1975 Hyundai Pony in cyberpunk design, which debuted with Meta Kongz in 2021. Previously, the company presented the Metamobility idea, which tries to use robotics to bridge between the physical world and the meta-universe.

The company, on the other hand, will release 30 NFTs soon. Hyundai planned various initiatives this year that would expand the brand’s meta-universe. This will be implemented in addition to the exclusive NFT in collaboration with Meta Kongz. According to the company, embedding the brand into the NFT environment would increase interaction with new consumers and underline the company’s dedication to innovation in both the real and virtual worlds.

Another case

Previously, the first 500 buyers who order an Acura Integra will be able to generate an NFT for the sporty liftback, according to the Japanese carmaker. This offer facilitates car owners to earn while also raising the engagement with the customers among sophisticated clientele. The first known example of an Acura Integra-based NFT was a token posted by user Fab5 eth on the OpenSea trading platform. By the way, the NFT was more expensive than the genuine car.

Acura previously opened a virtual dealership in the meta-universe, in addition to its NFT collection for the new Integra. The Acura of Decentraland store invites everyone to see the revived 2023 Integra and its essential features. The dealership also has a clothes shop including products created in collaboration with Wannerstedt.

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Valentyna Bereza, Team bit4you.