Louis Vuitton enhances its mobile game to win NFTs

BIT4YOU.io
3 min readMay 19, 2022

Luxury brands are actively interested in NFT and the video games industry. Louis Vuitton and Burberry, for example, launch their NFT collections, develop virtual characters, and sell digital clothes. The French fashion brand Louis Vuitton continues to explore the gaming sector. As part of Louis: The Game, it debuted its NFT collection. Read more about this in the article.

What is “Louis: The Game”?

The game was initially released in August 2021. Gamers dress up an avatar named Vivienne and collect postcards detailing the brand’s 200-year history and founder’s life. Moreover, Louis Vuitton has now introduced new quests and awards to the game in NFT. In particular, players who collect a set amount of NFTs could apply to the NFT drawing. This will take place until August 4 Louis Vuitton’s founder’s birthday. So, users can earn 30 NFT such as postcards, each with a unique design.

The game is inspired by Louis Vuitton’s foot journey from his village of Anché in eastern France to Paris. So, players have to gather as many candles as can, with each candle providing additional information about Louis Vuitton and his family’s story.

However, this is not the first game in the history of the Louis Vuitton brand. To mark the launching of its new collection, the company created an 8-bit ranger in 2019. Nowadays, you can play it on the brand’s website. In addition to the mobile game, the brand will collaborate with 200 artists to produce a series of window art. The customers can see them in a limited number of retailers throughout the world.

There are also 30 NFTs in the game, some of them were designed by prominent digital artist Beeple. Recently he sold NFT for $69 million. The video game and NFT from Louis Vuitton not only entertain clients but also help the company communicate with younger people.

NFT in the fashion industry

LVMH group has already dabbled with blockchain. LVMH, Prada, and Cartier said in the spring that they will employ blockchain to eliminate counterfeit products. Thus, in 2019, LVMH, Microsoft, and ConsenSys built a blockchain platform for verifying luxury items. However, fashion houses are far from being pioneers in this industry, which already has many well-established companies. The Fabricant brand, which specialized completely in digital apparel, is one of them. In 2019, the company charged $9,500 for a virtual outfit as an NFT.

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